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In 1990 in Hong Kong, Peng Xiaolong, a Frenchman of Chinese decent, created Longco, an import and wholesale firm for automobile body tools and materials. At that time, the Chinese automobile market was still regulated and limited to large firms, as it only became possible to obtain a bank loan in 1998. In 2003, the market presented a growth rate of 60%. Despite a more difficult year in 2004, 2005 looks promising, as importation quotas are to be lifted. Longco now lists 1500 products. It has set up a network of resellers that covers the whole of the Chinese territory.

East-West: two different worlds that are having to live and work together more and more. Understanding each other better and learning how to take advantage of each other’s strong points will be the economic and cultural challenge in the years to come.

當今中國企業年輕經營管理者，已經形成了一股新勢力， 并如火如荼地興旺發展。 經常出現在談判桌上外商面前的中國企業談判對手， 往往是二十幾到三十幾歲， 外商時時感覺到對手只有自己兒女般大， 不無感到很大的震撼。

L’entrée de la Chine dans l’OMC a intensifié l’échange économique entre la Chine et les autres pays et de plus en plus de commer?ants et d’entrepreneurs étrangers, attirés par l’énorme potentialité du marché chinois, viennent en Chine.

Interview with Korsak CHAIRASMISAK, Vice-President of the Thai group Charoen Pokphand (CP), President of the 7-

Eleven distribution groups in Thailand and of Lotus Shanghai